Changing the Conversation

At Macaii, formerly Boston Tullis, we believe insurance is exciting. Changing the Conversation’ to highlight The People, The Passion and The Professionalism in our industry is what we do best. Using podcasting and event reporting, to reshape the reputation of the insurance industry to drive recruitment, sales and build trust, is a transformative strategy that empowers change in our sector.

What we do Get in touch

Communication is key

Unlock the power of corporate videos, podcasts, and event reporting to redefine the narrative of the insurance profession.

Communication is our forte, focusing on personalised storytelling that builds connections. Let’s shift the spotlight to impactful visual and auditory experiences. Elevate your brand—let’s craft a message that resonates inside and outside our industry.

Check out our BRAND NEW service … Video Shorts for Business.

Find all the details, including price, or get in touch to kick start your 2025 Comms and Marketing.

What we do

Getting the most out of corporate events

How can you capture the atmosphere and insights of the day, for posterity? We can provide a Roving Reporter, Videographer, and star-class video editing services for all these needs!

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Insurance marketing for the podcasting age

How do you showcase your business' industry expertise, and provide educative, thought-leadership material? How can such information be articulated with a personal touch? Consider podcasting and YouTube for your business!

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Corporate
videography

Transform your business with personalised corporate videography. Brand Stories, about us videos, employee spotlights, testimonials, webinars and case studies – How could you use video to speak directly to your audience?

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WHY WE DO IT

Welcome to “Our Why” – a glimpse into the heart of our company.

It all started with the “Insurance Brokers Podcast,” our platform for learning and brand building.

Little did we know, it would grow into a thriving business aimed at reigniting interest in insurance. In its essence, insurance revolves around people—their dreams and peace of mind—an inherently exciting profession. Our mission is simple: highlight the industry’s people, stories and passion, to boost recruitment, build trust, and reshape the conversation around insurance.

Our mission is to bridge the gap, fostering genuine connections between insurance communities. We believe that strong partnerships, energetic engagements, and humility should be at the core of our industry. From humble beginnings, we’ve grown, constantly expanding our portfolio and pushing boundaries. Join us in crafting an impactful story for your business in the world of insurance.

Welcome to Macaii, not just a business but a movement aimed at rewriting the story of insurance, one human connection at a time.

We would love to hear your story, please get in touch at sarah@macaii.com.

Our Founders

Sarah Myerscough
Chief Ideas Officer

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Jenna Kennedy
Operation Manager & Lead Editor

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David Wrathall
Chief Executive
Director

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David Wrathall

After more than four decades dedicated to the insurance industry, David Wrathall decided to take a step back and dip his toes into retirement. However, a burning desire to create a legacy and provide stability for his children led him to embark on an exciting new journey. With a profound belief in the potential of the insurance industry and a passion for leaving a lasting impact, David's vision was the catalyst behind our thriving business. As we've gone from strength to strength, David now embraces his third retirement, knowing he's played a pivotal role in reshaping an industry he holds dear.